Pet food manufacturers hone in on the human-animal bond and consumer desires like sustainability when repackaging and rebranding their products.
Holistic Select has announced a new lineup of recipes for cats and dogs that continue to deliver high levels of probiotics and digestive enzymes.
Zip-Pak is establishing a new Engineering and Innovation Center at its Carol Stream, Illinois headquarters.
Freshpet is looking to cut downtime and increase productivity with the installation of a second Butler Auto-splicer on their Chub-maker line.
Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.
The design team at Matrix Partners won three awards for their work on Caru Pet Food, Health Extension and Nature’s Logic pet food brands’ packaging.
Portland Pet Food Company now uses shelf-stable sustainable packaging for its dog food.
Executives at Bravo Pet Food and Holistic Health Extension believe demographics and demand trends favor continued growth in the wet pet food category.
One-third of all global pet foods launched between September 2015 and September 2016 were US launches, according to Innova Market Insights data.
Vital Essentials freeze-dried VE Raw Bar pet food retail display has been recognized by Pet Business Magazine.
Health Extension’s new look features bright color schemes and pets in outdoor scenes.
Pet food marketing, nutrition and production experts told Petfood Industry their forecasts and observations about trends in cat, dog and other pet foods for 2017.
An increase in small pet ownership and the resulting consumer desire for the appropriate formulas presents opportunities for the pet food industry.
Pet food product and packaging trends follow ones toward smaller dogs, more wet pet foods for dogs and cats, and alternative, denser types of pet food.
Last December, Petfood Industry reported that the use of pet food packaging was growing faster than overall product sales.
Pet food consumers will likely be attracted by packaging that combines structure with branding, extends online and incorporates technology or experiences.
A trend toward smaller pet food packages indicates pet food companies’ responses to changing market forces and consumer needs.
The marketing strategy worked, and the rebranded dog and cat food line has been very well received, said Health Extension's president and COO.
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