Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.
The design team at Matrix Partners won three awards for their work on Caru Pet Food, Health Extension and Nature’s Logic pet food brands’ packaging.
Portland Pet Food Company now uses shelf-stable sustainable packaging for its dog food.
Executives at Bravo Pet Food and Holistic Health Extension believe demographics and demand trends favor continued growth in the wet pet food category.
One-third of all global pet foods launched between September 2015 and September 2016 were US launches, according to Innova Market Insights data.
Vital Essentials freeze-dried VE Raw Bar pet food retail display has been recognized by Pet Business Magazine.
Health Extension’s new look features bright color schemes and pets in outdoor scenes.
Pet food marketing, nutrition and production experts told Petfood Industry their forecasts and observations about trends in cat, dog and other pet foods for 2017.
An increase in small pet ownership and the resulting consumer desire for the appropriate formulas presents opportunities for the pet food industry.
Pet food product and packaging trends follow ones toward smaller dogs, more wet pet foods for dogs and cats, and alternative, denser types of pet food.
Last December, Petfood Industry reported that the use of pet food packaging was growing faster than overall product sales.
Pet food consumers will likely be attracted by packaging that combines structure with branding, extends online and incorporates technology or experiences.
A trend toward smaller pet food packages indicates pet food companies’ responses to changing market forces and consumer needs.
The marketing strategy worked, and the rebranded dog and cat food line has been very well received, said Health Extension's president and COO.
A collaboration by pet food companies and other industries discovered that plastic pet food bags can be sorted out from other waste using existing technology.
Lessons from the rebranding of Oxbow Animal Health were discussed by Stefan Hartung, creative director for Ideas that Kick, at Petfood Forum 2016.
Nearly ten years ago, Petfood Industry presented trends in pet food packaging coming out of Expozoo 2007 in Paris. Many of those trends are similar to those of today.
Four current trends in pet food packaging exemplify how bags and boxes can tap into popular consumer demands.
As the specialty pet food market becomes increasingly popular, companies turn to packaging to promote their unique messages.
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