Matrix Partners, a full-service pet-centric marketing agency, recently began working with Noah’s Bark dog biscuits.
The clean label trend, popular in pet food and human food, includes packaging that offers only essential information for consumers to make confident decisions.
Europe’s pet food packaging market may grow at seven percent CAGR between 2017 and 2021.
With so many options on pet food store shelves, differentiation and consumer wants are key to having packaging that moves off pet store shelves.
Simmons Pet Food has broken ground on a facility expansion at its Flexible Packaging Facility in Kansas.
Wagg Foods has increased its overall equipment efficiency by 30 percent with OAL Connected, a modular suite of packaging line software.
Pet parents are paying more attention than ever to every facet of their pet’s food, including what it comes in.
PACK EXPO Las Vegas and Healthcare Packaging EXPO 2017 welcomed nearly 1,000 more attendees than 2015, making it the largest PACK EXPO Las Vegas in history.
Pet food manufacturers hone in on the human-animal bond and consumer desires like sustainability when repackaging and rebranding their products.
Holistic Select has announced a new lineup of recipes for cats and dogs that continue to deliver high levels of probiotics and digestive enzymes.
Zip-Pak is establishing a new Engineering and Innovation Center at its Carol Stream, Illinois headquarters.
Freshpet is looking to cut downtime and increase productivity with the installation of a second Butler Auto-splicer on their Chub-maker line.
Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.
The design team at Matrix Partners won three awards for their work on Caru Pet Food, Health Extension and Nature’s Logic pet food brands’ packaging.
Portland Pet Food Company now uses shelf-stable sustainable packaging for its dog food.
Executives at Bravo Pet Food and Holistic Health Extension believe demographics and demand trends favor continued growth in the wet pet food category.
One-third of all global pet foods launched between September 2015 and September 2016 were US launches, according to Innova Market Insights data.
Vital Essentials freeze-dried VE Raw Bar pet food retail display has been recognized by Pet Business Magazine.
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